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A form builder that gets ConvertKit creators

Reform makes it easy to create clean-looking, powerful forms that work together with your ConvertKit automations.

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Reform multi-step example

The features

A modern form builder
for your tool belt

Your forms need to look great. But they also need to look like they're yours. With Reform, your forms look super clean, and it's easy to add your own branding to spice things up.
Single or multi-page forms
One question per page is great for some forms, but we believe it’s a silly constraint. Sometimes a single page works better. If you want to have more than one question per page, that's cool too.
Choose your own adventure
Use logic to control the respondent flow through your forms. Did someone say "choose your own adventure"? I think we did.
Integrates with your stack
Embed your reforms everywhere and pipe responses into the rest of your stack with webhooks or Zapier. Stay tuned for more native integrations!
Start from a template
Reform comes bundled with templates for common startup use cases, such as early access forms, intake forms, product-market fit surveys, and more. It's easy to start from scratch as well!
No code required
Reform is a no-code tool that works well as a frontend for all your other no-code tools. If low-code is more of your jam, you can integrate directly with your app using webhooks.
Keep your finger on the pulse
It's easy to review submissions in Reform or export them to a spreadsheet. With email notifications turned on, responses will land right in your inbox, and you can reply directly to respondents.
Accessible by default
Reform provides accessibility out of the box because you care about your respondents. We think accessibility is table stakes for a form builder today.

The problem

What’s wrong with the status quo?

There are a thousand, and then some, form builders out there. So why build another one? First of all, most of them were built a long time ago - and it shows with design that looks like it was built for another decade or is overly gimmicky with silly constraints for design's sake.

Second of all, the forms are either too difficult to make your own or look like someone else's brand. Add to that a lack of accessibility, slow forms (and form builders), and stock photo templates that look like boring slide shows. And we haven't even mentioned predatory pricing yet.

That's why we're building Reform.

Coming from Typeform? Learn how Reform is different.

How Reform is better

Free forever
If you just need the basics, Reform is 100% free to use.
Your name, logo, and colors, front and center. Your brand shines through, not ours.
No silly constraints
You deserve the option of taking your respondent down a one-question-at-a-time path, or not.
Forms should render and display instantly. No loading spinners allowed.
Take care of all of your respondents with forms that anyone can read and answer.
Usable designs
Being beautiful shouldn't come at the cost of usability. No messing with default browser behavior just because it looks cool.


Our customers are the best

Use cases

Reform is great for

  • Early access pages
  • Lead capture
  • User feedback
  • SaaS onboarding surveys
  • Product & customer research
  • Job applications
  • Product-market fit surveys
  • And much more ...
Reform single-page example
Fathom Analytics

Ready to build your first form?

No credit card required to start building. Collect unlimited responses on all plans.