Google Analytics + Reform
Connect Reform formswith Google Analytics
Connect Reform with Google Analytics to gain deep insights into how users interact with your forms. This integration <text-color-white>allows you to track form performance with detail, helping you optimize conversions and boost engagement.<text-color-white>


What makes Reform unique
At Reform, we understand that successful marketing isn’t just about collecting leads — it’s about collecting the right leads that convert. That’s why our form builder goes beyond basic functionalities to truly elevate your marketing and sales processes.
Improved conversion rates
Boost engagement and conversions with user-focused form design.
High-quality lead capture
While other platforms focus on lead quantity, Reform prioritizes lead quality.
Smart integrations
Reform easily connects with the tools in your martech stack & supports GTM workflows.
Reduced spam & low-quality responses
Filter out noise with advanced validation techniques.
Link your forms<text-color-white> with Google Analytics in<text-color-white>
3 easy steps
Add
Find the Reform integrations menu and select the Google Analytics option.
Connect
Enter your Google Analytics tracking ID to link it with your forms.
Analyze
Set up tracking for key metrics like form views, submissions, and conversion rates to start analyzing user behavior and form performance.
Optimize your form performance
Track User Interactions
Monitor how users interact with your forms by tracking views, submissions, and conversion rates, providing a clear picture of engagement and effectiveness.
Identify Drop-off Points
Analyze where users abandon your forms with Funnel Visualization to pinpoint problematic fields or pages, allowing for targeted improvements.
.png)
.png)
Boost engagement with data-driven insights
Analyze Conversion Rates
Measure the success of your forms by tracking conversion rates and using this data to refine form elements for higher performance.
Behavior Analysis
Dive deep into behavior analytics to understand how different form elements influence user actions. Segment your data by device type, location, or traffic source to uncover which channels bring in the most valuable submissions.
Refine your forms for better user engagement
Revamp User Flows
Use Google Analytics to assess how users move through your forms and identify opportunities to simplify and improve the user journey.
A/B Testing Insights
Leverage analytics to determine the most effective form layouts, questions, and design elements through rigorous A/B testing.
.png)
Ready to take a closer look at Reform?
See if Reform is a good fit for you and get started with high-converting forms and easy plug-and-play integrations.

Need more help? Check out our integration guides
Dive deeper into using Reform with Google Analytics and other tools by visiting our Help Docs page for more info.
FAQs
Get answers to all your questions about Reform
To integrate your Reform forms with Google Analytics, log into your Reform account, navigate to the 'Integrations' section, select Google Analytics, and input your tracking ID. This setup allows you to start tracking form views, submissions, and other interactions immediately.
Yes, you can set up individual goals for each form in Google Analytics to track their specific conversion rates. Use the Funnel Visualization feature to see where users drop off and to optimize each step of the form.
Google Analytics provides detailed reports which can show you at which step users are leaving your form. This information is crucial for pinpointing problematic fields and improving form completion rates.
Integrating Google Analytics with Reform allows you to leverage powerful tracking and analytics to gain insights into user behavior, improve form design, and optimize conversion strategies. It helps in making data-driven decisions that can significantly boost the effectiveness of your online forms.