Features

Everything you need to build high converting forms

With Reform, you're not just building forms. You're creating optimized conversion paths.

No credit card required
Unlimited responses on all plans
User-friendly templates

Built to optimize conversions, by CRO experts

Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.

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What you’d expect from any good form tool

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Simple Form Builder

Build clean-looking, branded forms with all the field types you need. Start from a template or build from scratch.

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No-Code Customization

Easily tailor forms to match your brand's look and feel, enhancing the user's experience and reinforcing brand identity.

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Custom CSS & Code

For those who need even more control, dive into custom styling and functionality to create a truly unique form experience.

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Accessible Forms

Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.

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Abandoned Submissions

Longer forms have lower completion rates. Thankfully, Reform still collects the answers when someone leaves before finishing.

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Webhooks & APIs

Connect Reform with your app, internal tools, or platforms without a native integration to automate data collection.

What makes Reform unique

Multi-step Forms

Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.

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Qualification & Conditional Routing

All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.

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Lead Enrichment

Integrations with contact data providers helps pinpoint known leads, automatically filling in known information and shortening forms to improve form completion rates.

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Spam Prevention

Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.

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Email Validation

Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.

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Real-time Analytics

Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.

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A/B Testing

Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.

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CRM & Marketing Automation Platforms

Reliably funneling leads into your CRM is just the start. Capture essential UTM parameters to provide you with attribution data, giving you valuable data about every lead that comes through the door.

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Embedding

From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.

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Try the ReForm Builder

No signup required.

Trusted by thousands of marketers

Marketers across industries switch to Reform for its powerful lead capture capabilities and straight forward integration process.

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Name Surname

Position, Company name

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Name Surname

Position, Company name

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson

Justin Jackson

Co-founder, Transistor.fm

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian Randløv Schmidt

Christian Randløv Schmidt

CTO, reel.energy

Reform is what Typeform should have been: clean, native-feeling form that are quick and easy to spin up. Reform does the job without a bunch of ceremony.
Derrick Reimer

Derrick Reimer

Founder, SavvyCal

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!
Brian Casel

Brian Casel

Founder, ZipMessage

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.
Rob Walling

Rob Walling

Co-founder, MicroConf/TinySeed

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens

Shelby Stephens

Founder & CEO, GrowthMatch

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!
David Hehenberger

David Hehenberger

Founder, Flamingo

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌
Corey Haines

Corey Haines

Co-founder, Conversion Factory

I’ve been using Reform for months on two projects (one is managing RSVPs for my wedding) and absolutely love it. Simple, elegant, and stays out of the way. Peter and the gang get it. Best form product out there in my opinion.
Nick Persico

Nick Persico

Director of Sales, Close

I'm a happy customer. One of the best parts of being a customer is that they constantly send emails with new additions to the software. And each addition is based on real customer requests.
Andrew Warner

Andrew Warner

Founder, Mixergy

I'm a happy reform customer at OpenCage. When we're trying to build a new product the last thing we want to waste time on tedious work like a sign-up form. Reform was a super clean, east to use solution at a very reasonable price. Happy to recommend it.
Ed Freyfogle

Ed Freyfogle

Co-founder, OpenCage

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Ready to take a closer look at Reform?

Find out if Reform is a good fit for you in just 15 minutes.

No credit card required
Unlimited responses on all plans
User-friendly templates
Form example illustration
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I'm a happy customer. One of the best parts of being a customer is that they constantly send emails with new additions to the software. And each addition is based on real customer requests.
Andrew Warner
Andrew Warner
Founder, Mixergy