Get more qualified leads with conversion optimized forms

The only conversion-focused form builder to help you maximize lead quality and quantity.

No credit card required
Unlimited responses on all plans
User-friendly templates
Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson
Justin Jackson
Co-founder, Transistor.fm
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Try it for free

Trusted by thousands of marketers

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Stop letting your old form builder kill your conversion rates

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Before

Struggle with iframe limitations and poor conversion tracking
Waste time on bogus leads due to increased spam with scaling campaigns
Rely heavily on developers for form customization and integration

After

Easily create and integrate high-converting forms without a single line of code
Enjoy high-quality leads thanks to advanced spam prevention and lead enrichment
Utilize seamless A/B testing and accurate analytics for continuous improvement
How it Works

Start building conversion optimized forms in just 3 steps

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Choose a template

Select from a range of templates designed for maximum conversion, or start from scratch for full customization.

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Customize

Easily customize your form with your branding and select the fields that matter most to your lead qualification process.

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Integrate

Integrate it with your marketing stack without needing technical skills.

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Embed

Embedding Reform on your website is as simple as copying and pasting a small code snippet. However, if you want something more custom, headless forms give your developers ultimate control.

Conversion Optimization

Designed to maximize conversion rate

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Multi-step Forms

One question per page is great for some forms, but it's a silly constraint. Sometimes a single page works better. If you want more than one question per page, that's cool too.

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Qualification & Conditional Routing

All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.

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Lead Enrichment

Some questions can be answered automatically by crawling the web, but some are better asked. Reform does both and is smart about what it asks when recognizing a lead.

Lead Quality

Cut out the noise

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Spam Prevention

Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.

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Email Validation

Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.

Brand Customization

Looks and feels native

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No-Code Customization

Easily tailor forms to match your brand's look and feel, enhancing the user's experience and reinforcing brand identity.

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Custom CSS & Code

For those who need even more control, dive into custom styling and functionality to create a truly unique form experience.

UX & Accessibility

Enjoy higher completion rates

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Accessible Forms

Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.

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Finish Later Option

Allow users to save their progress and complete forms at their convenience, improving completion rates for longer forms.

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Abandoned Submissions

The more questions you ask, the more you learn. Great, but what's the catch? Longer forms have lower completion rates. Thankfully, Reform still collects the answers when someone leaves before finishing.

Experimentation

Continually test and iterate

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Real-time Analytics

Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.

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A/B Testing

Analyze the data you need to make informed decisions and continuously improve form performance.

Integration & Automation

Deep integrations with your tech stack

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CRM & Marketing Automation Platforms

As your source of truth, reliably getting your leads to your CRM is something Reform takes seriously. With custom mapping and duplicate handling, you can forget the clunky drop-in form builder your CRM offers.

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Webhooks & APIs

Connect Reform with your app, internal tools, or platforms without a native integration to automate data collection.

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Embedding

From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.

TEST ITEM

TEST ITEM

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Accessible Forms

Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian Randløv Schmidt

Christian Randløv Schmidt

CTO, reel.energy

Reform is what Typeform should have been: clean, native-feeling form that are quick and easy to spin up. Reform does the job without a bunch of ceremony.
Derrick Reimer

Derrick Reimer

Founder, SavvyCal

See for yourself

No credit card required

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Trusted by thousands of marketers

Marketers across industries switch to Reform for its powerful lead capture capabilities and straight forward integration process.

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Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur ."
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Name Surname

Position, Company name

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian Randløv Schmidt

Christian Randløv Schmidt

CTO, reel.energy

Reform is what Typeform should have been: clean, native-feeling form that are quick and easy to spin up. Reform does the job without a bunch of ceremony.
Derrick Reimer

Derrick Reimer

Founder, SavvyCal

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!
Brian Casel

Brian Casel

Founder, ZipMessage

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.
Rob Walling

Rob Walling

Co-founder, MicroConf/TinySeed

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson

Justin Jackson

Co-founder, Transistor.fm

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!
David Hehenberger

David Hehenberger

Founder, Flamingo

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌
Corey Haines

Corey Haines

Co-founder, Conversion Factory

I’ve been using Reform for months on two projects (one is managing RSVPs for my wedding) and absolutely love it. Simple, elegant, and stays out of the way. Peter and the gang get it. Best form product out there in my opinion.
Nick Persico

Nick Persico

Director of Sales, Close