Get more qualified leads with conversion optimized forms

The only conversion-focused form builder to help you maximize lead quality and quantity.

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Unlimited responses on all plans

User-friendly templates

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Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍

Justin Jackson

Co-founder, Transistor.fm

Try it for free

Trusted by thousands of marketers

Stop letting your old form builder kill your conversion rates

Before

Struggle with iframe limitations and poor conversion tracking

Waste time on bogus leads due to increased spam with scaling campaigns

Rely heavily on developers for form customization and integration

After

Easily create and integrate high-converting forms without a single line of code

Enjoy high-quality leads thanks to advanced spam prevention and lead enrichment

Utilize seamless A/B testing and accurate analytics for continuous improvement

How it Works

Start building conversion optimized forms in just 3 steps

How it Works

Choose a template

Select from a range of templates designed for maximum conversion, or start from scratch for full customization.

Customize

Easily customize your form with your branding and select the fields that matter most to your lead qualification process.

Integrate

Integrate it with your marketing stack without needing technical skills.

Embed

Embedding Reform on your website is as simple as copying and pasting a small code snippet. However, if you want something more custom, headless forms give your developers ultimate control.

Conversion Optimization

Designed to maximize conversion rate

Multi-step Forms

One question per page is great for some forms, but it's a silly constraint. Sometimes a single page works better. If you want more than one question per page, that's cool too.

Qualification & Conditional Routing

All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.

Lead Enrichment

Some questions can be answered automatically by crawling the web, but some are better asked. Reform does both and is smart about what it asks when recognizing a lead.

Lead Quality

Cut out the noise

Spam Prevention

Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.

Email Validation

Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.

Brand Customization

Looks and feels native

No-Code Customization

Easily tailor forms to match your brand's look and feel, enhancing the user's experience and reinforcing brand identity.

Custom CSS & Code

For those who need even more control, dive into custom styling and functionality to create a truly unique form experience.

UX & Accessibility

Enjoy higher completion rates

Accessible Forms

Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.

Finish Later Option

Allow users to save their progress and complete forms at their convenience, improving completion rates for longer forms.

Abandoned Submissions

The more questions you ask, the more you learn. Great, but what's the catch? Longer forms have lower completion rates. Thankfully, Reform still collects the answers when someone leaves before finishing.

Experimentation

Continually test and iterate

Real-time Analytics

Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.

A/B Testing

Analyze the data you need to make informed decisions and continuously improve form performance.

Integration & Automation

Deep integrations with your tech stack

CRM & Marketing Automation Platforms

As your source of truth, reliably getting your leads to your CRM is something Reform takes seriously. With custom mapping and duplicate handling, you can forget the clunky drop-in form builder your CRM offers.

Webhooks & APIs

Connect Reform with your app, internal tools, or platforms without a native integration to automate data collection.

Embedding

From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.

TEST ITEM

Accessible Forms

Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍

Justin Jackson

Co-founder, Transistor.fm

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.

Christian Randløv Schmidt

CTO, reel.energy

See for yourself

No credit card required

Create Your Account

Trusted by thousands of marketers

Marketers across industries switch to Reform for its powerful lead capture capabilities and straight forward integration process.

Testimonials to populate here on live site.

Name Surname

Position, Company name

Testimonials to populate here on live site.

Name Surname

Position, Company name

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍

Justin Jackson

Co-founder, Transistor.fm

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.

Christian Randløv Schmidt

CTO, reel.energy

Reform is what Typeform should have been: clean, native-feeling forms that are quick and easy to spin up. Reform does the job without a bunch of ceremony.

Derrick Reimer

Founder, SavvyCal

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!

Brian Casel

Founder, ZipMessage

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.

Rob Walling

Co-founder, MicroConf/TinySeed

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.

Shelby Stephens

Founder & CEO, GrowthMatch

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!

David Hehenberger

Founder, Flamingo

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌

Corey Haines

Co-founder, Conversion Factory

I’ve been using Reform for months on two projects (one is managing RSVPs for my wedding) and absolutely love it. Simple, elegant, and stays out of the way. Peter and the gang get it. Best form product out there in my opinion.

Nick Persico

Director of Sales, Close

I'm a happy customer. One of the best parts of being a customer is that they constantly send emails with new additions to the software. And each addition is based on real customer requests.

Andrew Warner

Founder, Mixergy

I'm a happy reform customer at OpenCage. When we're trying to build a new product the last thing we want to waste time on tedious work like a sign-up form. Reform was a super clean, east to use solution at a very reasonable price. Happy to recommend it.

Ed Freyfogle

Co-founder, OpenCage

Ready to take a closer look at Reform?

Find out if Reform is a good fit for you in just 15 minutes.

No credit card required

Unlimited responses on all plans

User-friendly templates

Create Your Account

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌

Corey Haines

Co-founder, Conversion Factory

Try the Reform Builder

Try it for free

Featured Blog Articles

The Response

Updates on the Reform platform, insights on optimizing conversion rates, and tips to craft forms that convert.

Growth Insights

The Playbook

Drive real results with form optimizations

Tested across hundreds of experiments, our strategies deliver a 215% lift in qualified leads for B2B and SaaS companies.

Learn more

Templates

Proven starting points

Demo request form

Capture more leads with a better demo request form

Early access list

Build Excitement with Our Early Access List Form

Customer intake form

Streamline Client Onboarding with Our Customer Intake Form

SaaS onboarding survey

Optimize Onboarding with Our SaaS Onboarding Survey Form

Get more qualified leads with conversion optimized forms

Try it for free

Trusted by thousands of marketers

Stop letting your old form builder kill your conversion rates

Before

After

Start building conversion optimized forms in just 3 steps

Choose a template

Customize

Integrate

Embed

Designed to maximize conversion rate

Multi-step Forms

Qualification & Conditional Routing

Lead Enrichment

Cut out the noise

Spam Prevention

Email Validation

Looks and feels native

No-Code Customization

Custom CSS & Code

Enjoy higher completion rates

Accessible Forms

Finish Later Option

Abandoned Submissions

Continually test and iterate

Real-time Analytics

A/B Testing

Deep integrations with your tech stack

CRM & Marketing Automation Platforms

Webhooks & APIs

Embedding

TEST ITEM

Accessible Forms

See for yourself

Trusted by thousands of marketers

Ready to take a closer look at Reform?

Try the Reform Builder

The Response

How to Reduce Form Abandonment: Insights from Zuko Analytics

How to Analyze Form Data for Fraud Detection

5 Ways Intent Data Improves Lead Quality

Drive real results with form optimizations

Proven starting points

Demo request form

Early access list

Customer intake form

SaaS onboarding survey