Offer

Increase conversions with two CTAs in sticky navigation

+5.6% qualified lead increase

Adding a 'Request Pricing' CTA alongside 'Demo Request' in the sticky navigation aligned with visitor intent, making it easier for prospects to find the offer that best suits their needs.

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Intent

Friction

By incorporating a 'Request Pricing' option alongside 'Demo Request,' we aligned the offers more closely with visitor intent. This provided a clear and enticing alternative for visitors, increasing engagement by meeting their needs at the right moment.

Motivation

Plays