Redesign with prominent form and social proof increases conversions

+47% qualified lead increase

Redesigning the page by moving the form higher on the page, adding visuals, highlighting benefits, and including social proof resulted in a 47% increase in qualified leads by improving alignment, credibility, and perceived value.

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Intent

Friction

Motivation

Making the form more prominent aligned the content with visitor expectations, guiding them toward the desired action. Adding visuals, benefits, and social proof built credibility and highlighted the value of the offer, motivating visitors to complete the form.

Plays