Adding a cross-offer opt-in increased leads

+45% lead increase

Adding a checkbox for visitors searching for security-cleared professionals led them to a more relevant site, increasing leads by 45%. This simple addition streamlined the buyer journey and reduced friction.

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Intent

Friction

By adding a cross-offer opt-in, we reduced friction by offering visitors an easy way to explore more relevant offers. This enhancement gave prospects control over their next steps, lowering perceived effort and leading to deeper engagement with qualified leads.

Motivation

Plays