Customize form content based on user selections

+35% qualified lead increase

Splitting the contact sales form into two steps simplified the process. In the first step, visitors selected their product preference, and the second step was customized based on that choice, making the form more relevant and easier to complete.

Intent

Friction

Splitting the form into two steps eased the perceived effort by breaking down the process. The initial step focused on product preference, allowing the second step to feel more relevant and less overwhelming. This reduced friction by making the form feel tailored and simple, encouraging more users to complete it.

Motivation

Customizing the second step based on the product preference increased motivation by making the form feel more personalized and relevant. This personalization built trust and made users feel like the form was catering directly to their needs, encouraging them to follow through and submit the form.

Plays

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Real Time Enrichment preview
Variation
+15% qualified lead increase
Hiding pre-filled fields increases form submissions
Perception
Enrichment
Interactive Flows preview
Variation
+100% qualified lead increase
Use interactive forms to qualify and route visitors efficiently
Qualification
Accessibility
Perception
Align Content with Ad preview
Variation
+7% qualified lead increase
Increase lead quality with engaging multi-step forms
Focus
Alignment
Credibility
Value
Offer

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