Offer

Increase qualified leads by reframing your offer

+93% qualified lead increase

Changing the form headline from 'Contact Sales' to 'Let’s Get Started' and updating the CTA from 'Submit' to 'Request More Info' resulted in a 93% increase in qualified leads. How you frame your offers is a bigger deal than you think—these small adjustments made the offer feel more approachable and actionable.

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Intent

This change works because it reframes the offer to sound less formal and more inviting. 'Let’s Get Started' feels like an easy first step, while 'Request More Info' encourages action without feeling like a heavy commitment. These subtle shifts in wording reduce the psychological barrier for visitors, making them more willing to engage.

Friction

Motivation

Plays