Increase lead quality with engaging multi-step forms

+7% qualified lead increase

An interactive multi-step form with relevant questions reduces friction and gathers valuable data, helping to enrich leads while keeping prospects engaged throughout the process.

Intent

Friction

Breaking the form into smaller, easy-to-answer steps significantly reduces the perceived effort. Starting with simpler questions helps ease users into the process, making it feel less intimidating. The interactive flow keeps users engaged, lowering the barrier to entry and improving the overall experience.

Motivation

The interactive format creates a sense of progress, encouraging prospects to complete the form. Including relevant, engaging questions builds trust, as users feel the process is tailored to their needs. This approach helps assure users that their input is valuable, motivating them to finish the form.

Plays

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Multi Step Forms preview
Variation
+81% lead increase
Splitting form and adding social proof increases leads
Credibility
Accessibility
Perception
Social Proof 3 preview
Variation
+21% qualified lead increase
Formatting and social proof increase trust and conversions
Alignment
Credibility
Value
Align Content with Ad preview
Variation
+7% qualified lead increase
Increase lead quality with engaging multi-step forms
Focus
Alignment
Credibility
Value
Offer

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