Customize form content based on visitor's previous path
By customizing the contact us form based on the product page previously viewed, we increased relevance and improved engagement, leading to a 15% increase in qualified leads. Personalized headlines, images, and content made the form more aligned with visitor needs.
Personalizing the form content based on visitors' previous interactions reduced friction by making the experience more relevant and streamlined. By aligning the form with what visitors were already interested in, the process felt more intuitive and easier to complete.
Customization of headlines, images, and content based on the visitor’s journey increased motivation by showing that the form was tailored to their specific interests. This made the offer feel more valuable and relevant, encouraging visitors to take the next step.
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