Breaking long forms into steps reduces friction

+26% lead increase

We transformed a long, overwhelming form into a three-step process. This improved accessibility, reduced friction, and made the form easier to complete, leading to increased motivation and more form submissions.

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Intent

Friction

By breaking the long form into three steps, the perceived effort required was significantly reduced. This made the form feel shorter and easier to complete, easing the burden on users. The clear and organized layout improved accessibility and minimized friction, leading to higher completion rates.

Motivation

The three-step structure helped increase motivation by making the process feel more achievable. The clear organization and reduced perceived length encouraged users to engage and complete the form, improving overall participation.

Plays