Starting with simple questions eases form completion

+13% qualified lead increase

Breaking the form into three steps, with an easy first question featuring single-select options, made the form feel more approachable. This reduced friction and encouraged users to continue through the process.

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Intent

Friction

Starting with a simple, single-select question reduced the initial perceived effort. This approach made the form feel easier and less daunting right from the start, encouraging users to engage and complete the remaining steps. The gradual progression through the form further minimized friction, making the overall process feel smoother.

Motivation

Plays