Splitting form and adding social proof increases leads
Splitting the form into two steps made it easier to complete. A clear headline was added to set expectations, and social proof, in the form of ratings, was included to build trust. These changes reduced the perceived effort and increased motivation, resulting in more lead submissions.
Splitting the form into two steps reduced friction by making the process feel less overwhelming. This simplified structure lowered the perceived effort, encouraging visitors to complete the form. Setting clear expectations with a headline further helped guide users, making the form more accessible and manageable.
Adding social proof in the form of ratings increased credibility, addressing any visitor concerns about the product or service. By showcasing positive experiences and validation from other users, this enhanced trust and motivation, encouraging prospects to engage and complete the form.
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