Redesigning the free trial page to drive conversions

+6% lead increase

A complete redesign of the free trial page, featuring a more prominent form, engaging visuals, benefits, social proof, and FAQs, resulted in a 6% increase in leads. Every element on the page was optimized to prove its value.

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Intent

Friction

The redesign reduced friction by aligning the page layout with visitor expectations. The more prominent form and clear value propositions made the process feel smoother, while reducing perceived effort and simplifying the path to conversion.

Motivation

By incorporating social proof, highlighting key benefits, and addressing concerns through FAQs, the redesigned page increased trust and credibility. This motivated visitors to engage more readily with the form.

Plays