Lift conversions with embedded forms and social proof

+24% qualified lead increase

Embedding a multi-step form directly on product pages and adding social proof increased both accessibility and credibility, resulting in a 24% increase in qualified leads. The simplified actions motivated visitors to take part.

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Intent

Friction

By embedding the form directly on product pages, we simplified the process, making it more accessible for visitors. Removing the need for extra navigation reduced friction, allowing users to take immediate action without interruption.

Motivation

Adding social proof boosted credibility and reassured visitors, increasing their motivation to complete the form. The alignment between the form and user expectations made the process feel more trustworthy and encouraged engagement.

Plays