Reorganizing page elements and adding social proof lifts conversions

+25% qualified lead increase

Reorganizing the page elements and incorporating more social proof improved the visual hierarchy and kept visitors engaged, creating a more effective user experience.

Intent

Friction

By reorganizing the page elements and improving the layout, we reduced friction by making the content easier to navigate. The streamlined design made the path to conversion clearer and reduced the perceived effort required to take action.

Motivation

The addition of social proof, such as testimonials and brand logos, helped establish credibility and reassured visitors, making them feel more confident in their decision. This motivated them to take the next step by highlighting the value of the product or service.

Plays

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