Increase lead quality with engaging multi-step forms

+7% qualified lead increase

An interactive multi-step form with relevant questions reduces friction and gathers valuable data, helping to enrich leads while keeping prospects engaged throughout the process.

Intent

Friction

Breaking the form into smaller, easy-to-answer steps significantly reduces the perceived effort. Starting with simpler questions helps ease users into the process, making it feel less intimidating. The interactive flow keeps users engaged, lowering the barrier to entry and improving the overall experience.

Motivation

The interactive format creates a sense of progress, encouraging prospects to complete the form. Including relevant, engaging questions builds trust, as users feel the process is tailored to their needs. This approach helps assure users that their input is valuable, motivating them to finish the form.

Plays

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Tailored Messaging preview
Variation
+244% qualified lead increase
Elevate conversions by replacing pricing tables with engaging forms
Offer
Framing
Alignment
Multi Step Forms Benefits 4 preview
Variation
+93% lead increase
Increase leads by splitting forms into steps
Accessibility
Perception
Straightforward Copy 3 preview
Variation
+74% qualified lead increase
Following best practices increases conversions
Framing
Focus
Alignment
Credibility
Value

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