Interactive flows help you enhance lead quality

+281% lead increase

This multi-step form qualifies visitors and routes them based on their value. Lower-value prospects are directed to a free trial, while high-value prospects are routed to sales, ensuring efficient lead management and higher conversion potential.

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Intent

Friction

By breaking the form into smaller, easy-to-answer steps, the process felt less overwhelming to users. The interactive flow reduced the perceived effort and made it easier to qualify visitors. Routing lower-value prospects to a free trial and high-value prospects to sales ensured that each visitor was guided to the appropriate next step, reducing friction and enhancing the overall user experience.

Motivation

Plays