Increase leads by splitting forms into steps

+93% lead increase

Breaking a long, static form into three manageable steps reduced the perceived effort for visitors. This simpler, more approachable experience led to a 93% increase in leads by minimizing the friction of completing a lengthy form

Create Your Form

Intent

Splitting the form into smaller steps works because it makes the process feel less overwhelming. Instead of facing a long form all at once, visitors are guided through easy-to-complete steps, which increases their likelihood of following through. This approach aligns with the prospect’s natural preference for less complex interactions, making them more comfortable engaging with the form.

Friction

Motivation

Plays