Simplified copy and testimonials build trust and drive action

+15% qualified lead increase

By simplifying the copy into clear benefit-focused bullets and adding a testimonial near the form, we increased focus, alignment, and credibility, motivating visitors to engage.

Create Your Form

Intent

Friction

Motivation

Highlighting the top 3-5 benefits with straightforward copy ensured visitors quickly understood the value. Adding a testimonial built credibility, aligning the message with visitor expectations, and reinforcing trust, making them more likely to take action.

Plays