Social proof increases trust and motivates visitors to act

+15% qualified lead increase

Adding case studies at the bottom of the page boosted credibility and helped communicate the unique value proposition, motivating visitors to take action."

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Intent

Friction

Motivation

By adding case studies, we leveraged social proof to establish credibility and build trust with visitors. The clear examples of successful use cases addressed concerns and reassured visitors that others had benefited from the product or service, motivating them to engage further.

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