Following best practices increases conversions
Redesigning the page to include proof points, have clear benefits and remove all distractions helped direct visitor focus, establish credibility, and increase conversions by minimizing distractions and emphasizing value.
The redesigned page strategically structured content to guide visitors’ attention toward key actions, aligning with their intent. The focused layout made the path to conversion clearer and more engaging.
Hiding the navigation minimized distractions, allowing visitors to focus on the form and the next steps. This reduced perceived effort and encouraged visitors to complete the process, improving overall engagement.
Adding proof points and brand logos built credibility and trust, motivating visitors to act. The clear communication of value reassured visitors that they were making a reliable choice.
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