Increase lead submissions with on-page form overlays

+90% qualified lead increase

Replacing a dedicated form page with a modal overlay led to a 90% increase in qualified leads. This simplified the process by keeping users on the same page, reducing friction and making it easier to convert.

Create Your Form

Intent

Friction

By showing the form in a modal overlay, visitors were able to complete the process without navigating away from the page. This reduced the perceived effort, making the experience feel faster and more seamless, which ultimately encouraged more users to submit the form.

Motivation

Plays