Reduce friction with prefilled forms for returning visitors

+24% lead increase

By pre-filling form fields using first-party data for known visitors, we reduced the friction of re-entering information. This streamlined experience led to higher completion rates, as prospects were saved from the annoyance of repeating steps.

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Intent

Friction

By automatically populating form fields with previously collected first-party data, we significantly reduced friction for returning visitors. This eliminated the repetitive task of re-entering their information, making the process faster and less frustrating. Reducing this cognitive load enhanced the user experience, encouraging higher form submission rates.

Motivation

Plays