Use interactive forms to qualify and route visitors efficiently

+100% qualified lead increase

This multi-step form qualifies visitors and routes them based on their needs, guiding low-value prospects to self-serve resources. The interactive flow reduces perceived effort and simplifies the user experience.

Intent

Friction

The multi-step form breaks down the process into manageable steps, reducing the perceived effort for visitors. By using relevant questions to qualify prospects, the form directs lower-value visitors to self-serve resources, optimizing efficiency. This approach improves accessibility by making the form easy to navigate while ensuring that each visitor gets the right level of attention and support. Breaking the form into smaller sections also makes it feel less overwhelming, increasing the likelihood of completion.

Motivation

Plays

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Opportunities Exist preview
Variation
+6% qualified lead increase
Get more leads with a contact sales opt-in
Enrichment
Perception
Multi Step Forms Benefits preview
Variation
+215% lead increase
Splitting forms into steps reduces friction
Accessibility
Perception
Multi Step Forms Benefits 4 preview
Variation
+93% lead increase
Increase leads by splitting forms into steps
Accessibility
Perception

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