Splitting forms into steps reduces friction

+215% lead increase

By splitting the form into two steps, the process felt simpler and easier for visitors. This reduced friction led to an increase in form completions

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Intent

Friction

Splitting the form into two steps lowered the perceived effort required to complete it. The simpler layout made the form feel more manageable, reducing friction and making it easier for visitors to follow through to submission. By breaking it down, users were less likely to feel overwhelmed, leading to higher completion rates.

Motivation

Plays