Engage visitors with interactive forms right on the homepage
Replacing a simple two-field form with an interactive multi-step experience on the homepage improved engagement and lead quality. The first step engages visitors with a relevant question, followed by an email request in the second step.
Splitting the process into two clear steps reduces the perceived effort. The first interactive question makes the form feel less transactional, while delaying the email request to the second step minimizes any immediate resistance. This approach lowers the barrier to completion and makes the form feel more approachable.
The interactive first question creates a more engaging experience, drawing visitors into the process. By asking for the email only after establishing relevance with the initial question, users are more motivated to complete the form. This layered approach builds trust and keeps users interested.
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