Tailored paid landing pages increase leads

+83% qualified lead increase

Removing navigation, embedding the form directly, and using a benefits-oriented headline with supporting bullet points resulted in a 25% increase in qualified leads. Simplifying the experience ensures that high-intent prospects stay focused on taking action.

Intent

This experiment was focused on aligning the content and offer with what prospects were seeking. By optimizing the messaging to match user expectations, we ensured a seamless connection that improved the user experience. Structuring the content to direct attention toward the action guided visitors toward completing the form, enhancing their likelihood of engagement.

Friction

riction was minimized by embedding the form directly on the page, reducing the effort required to complete the desired action. Removing unnecessary navigation and distractions kept the visitor focused, making the experience feel easier and more straightforward.

Motivation

The benefits-oriented messaging, along with a clear and compelling value proposition, helped to build trust and encourage visitors to act quickly. By reducing distractions and making the key points easy to digest, visitors were motivated to engage with the form without hesitation.

Plays

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+15% qualified lead increase
Simplified copy and testimonials build trust and drive action
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Straightforward Copy preview
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+17% qualified lead increase
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Remove Friction preview
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+84% qualified lead increase
Lift conversions by transforming your forms
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